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About Us

Founded by Chris Cofoni in 2019, TriAction Toys is aimed at servicing the true specialty market by bringing European design and quality to the US at incredible prices. Our strategy is to make items affordable for everyone and avoid online discounting. This concept draws specialty stores to partner with us, as it brings both freshness to the market and supports the stores’ full margins for long term commercial sustainability.

TriAction, which stands for “innovate, design and play,” is driven to work with manufacturers to innovate, design, and bring products to market. Tri-Action Toys is also involved in the manufacturing of toys that will launch in 2021.